Wired and The New Yorker Pull Back on Flipboard | Media - Advertising Age
“Nobody will deny that Flipboard is a beautiful product, but the question is, is it too beautiful?” the executive said. “What people want out of a magazine is exactly what they’re delivering. So if people feel like they’re getting that already, even if it’s not the same depth of content that would be in a print or monthly publication, then are they less likely to want to find it in the magazine itself?”
The New York Times is dealing with that challenge this Thursday, when it plans to begin posting its full content on Flipboard — but only for users who also prove they are paid Times subscribers. Magazines could consider adopting a similar model, but for now they are looking to ad revenue to make the content giveaway worth it.